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Salesforce agrees to buy Braze for about $5.66 billion

CNBC Top News · 2026-10-20
🤖 AI-generated content — The title and summary were produced automatically by artificial intelligence, without human editorial review.

Salesforce will acquire customer engagement platform Braze for roughly $5.66 billion. Braze Class A shareholders get $47.50 cash per share; the deal should close in fiscal 2028. Braze closed at $30.04 on Monday and rose more than 50% Tuesday after a brief premarket halt; Salesforce shares fell about 1%. Braze supplies AI marketing tools for customer data and messaging.

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Source: CNBC Top News · via ahirlevel.hu

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