Reddit CEO Huffman says Google AI Mode drives no referral traffic as weekly search visits drop by over a million
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Reddit shares fell more than 25% despite strong earnings after CEO Steve Huffman said the platform lost over one million Google search referrals per week in October. He blamed Google’s AI Overviews and AI Mode, saying they send users to no external sites. Reddit is testing login walls outside the U.S. to cut scraping and rely less on the open web, while data-licensing talks with AI providers continue. Huffman warned the same structural risk faces any business that depends on Google for traffic.
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