How to avoid scams and sketchy products on Amazon

Amazon's marketplace is crowded with ads, unknown third-party sellers, misleading discounts and unreliable product information, making it easy to get ripped off during events like Prime Big Deal Days. This guide offers practical ways to shop safely: check who the seller actually is and read reviews critically, beware of list prices that inflate the apparent discount, verify claims against sources outside Amazon, and prefer products sold or shipped directly by Amazon when possible.