LeBron James boosts ticket and merchandise demand for Philadelphia 76ers
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Following his summer move from the Los Angeles Lakers, LeBron James is already increasing ticket sales, merchandise demand, and sponsorships for the Philadelphia 76ers ahead of their October 20 season opener against the New York Knicks. The Boyd Company projects his first year will add $250 million to $430 million in regional economic activity, supported by 41 destination home games.
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