ZoomInfo adds internal company knowledge to its GTM Context Graph via Workbounce
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ZoomInfo (NASDAQ: GTM) announced on October 14, 2026 that it is extending its GTM.AI headless layer and GTM Context Graph beyond external market intelligence by adding Workbounce, the unstructured go-to-market knowledge platform it acquired in 2024. Workbounce, co-founded by Rowan Bailey and Adam Smith, adds a semantic knowledge layer unifying ZoomInfo's verified company, contact and buying-signal data with internal material such as call transcripts, emails, Slack threads and Notion pages, aiming to make agents more personalized and context-aware in customer interactions.
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