Meta Becomes Investors' Favored Consumer AI Play as Options Activity Surges
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Meta shares rose 12% Monday as options traders piled into the stock, with volume about 4.5 times the 30-day average and nearly $3.9 billion in premium exchanged. Calls outnumbered puts more than two to one amid hype over Muse, Meta's personal AI assistant launched Sep. 8, which saw 730,000 downloads in five days. The stock is up 21% since Muse was unveiled and sits within 7% of its August 2025 record high.
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