Asda names former Morrisons boss David Potts as chief executive as sales slide
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Asda has appointed David Potts, 69, who led Morrisons from 2015 until 2023, as chief executive with immediate effect as the UK’s third-largest supermarket tries to reverse weak sales. Executive chair Allan Leighton, 73, who has run the business since 2024, will move to a non-executive role focused on long-term strategy. Asda’s sales fell 0.5% in the three months to 4 October, Worldpanel by Numerator figures show, and Aldi is about one percentage point behind, poised to overtake Asda for third place. The hire ends a long CEO search and surprised observers after Leighton had suggested an internal appointment.
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