USOPC advances plan to sell stake in Team USA commercial rights before LA Olympics
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The US Olympic and Paralympic Committee is in advanced stages of forming United States Olympic and Paralympic Ventures to sell a stake in Team USA’s commercial rights for capital, with Raine Group advising and reports suggesting a valuation in the billions. Board minutes cite encouraging talks with potential partners; CEO Sarah Hirshland said partners validated the venture. A deal would shift the nonprofit, which depends on sponsorships and licensing rather than government funding, as the US prepares to host the 2028 Summer Olympics in Los Angeles.
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