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Meta Becomes Investors' Favored Consumer AI Play as Options Activity Surges

Meta shares rose 12% Monday as options traders piled into the stock, with volume about 4.5 times the 30-day average and nearly $3.9 billion in premium exchanged. Calls outnumbered puts more than two to one amid hype over Muse, Meta's personal AI assistant launched Sep. 8, which saw 730,000 downloads